Black Friday Should Be Our Friday: Why Black Owned Businesses Must Lead the Charge

As Black Friday approaches, the nation’s largest retailers are already preparing to flood the market with deep discounts and flashy promotions. But there is a growing call within the Black business community to redefine what Black Friday means by turning it into a platform where shopping Black is front and center.

The Small Black Business Association (SBBA) is urging Black owned businesses to take this moment seriously, not only as an opportunity for sales but as a way to showcase the strength, creativity, and competitiveness of Black enterprise.

Why Competitive Pricing Matters

Shoppers have endless choices when it comes to where they spend their money on Black Friday. For Black owned businesses to truly capture attention, they must match or surpass the value offered by larger competitors. Competitive pricing is not simply about lowering costs, it is about positioning products in a way that removes any hesitation for customers to buy.

Without competitive pricing, businesses risk being overlooked no matter how powerful their message or how unique their products are. But when prices align with quality and market expectations, Black owned businesses can attract not only loyal customers within the community but also new customers from outside of it.

The Importance of Vendor Negotiations

Now is the time for Black owned businesses to negotiate with their vendors. By securing discounts, lowering production costs, or finding more efficient suppliers, entrepreneurs can pass savings directly to customers.

The SBBA is stepping in to make this process easier. With a growing list of trusted vendors including Black owned printers, manufacturers, and suppliers, the SBBA helps members streamline their pricing structures. The result is higher profit margins, sustainable growth, and the ability to compete directly with larger corporations.

Building Momentum Together

Black Friday is more than just a single day of sales. It is a cultural and economic milestone. If Black owned businesses prepare strategically, this day can showcase products and services at prices so compelling that no one, not even other communities, can ignore them.

The SBBA’s mission is simple: to give small Black businesses the tools, resources, and connections needed to thrive. By connecting entrepreneurs to vetted vendors and providing guidance on pricing strategies, the SBBA ensures that Black owned businesses are not left behind in the holiday rush.

A Call to Action: Shop Black on Black Friday

This year, the call is clear: Black Friday should be our Friday. Black owned businesses have the chance to stand shoulder to shoulder with national retailers and prove that quality, affordability, and community can coexist.

With the right pricing, the right partnerships, and the right visibility, Black owned businesses can not only take part in Black Friday, they can redefine it.

The SBBA invites entrepreneurs to join the movement, access its vendor network, and prepare to make this Black Friday a turning point. And to every shopper: when November comes, remember that your dollars carry power. Shop Black on Black Friday.

www.sbbasupport.org